This Cookie Policy explains how Bright Hustle ("we," "us," or "our") uses cookies and similar technologies when you visit our website or use our AI-powered enterprise solutions. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies serve various purposes, including:
- Remembering your preferences and settings
- Enabling website functionality and security
- Analyzing website performance and user behavior
- Personalizing content and advertisements
Types of Cookies We Use
Essential Cookies
These cookies are necessary for our website to function properly and cannot be disabled. They include:
- Session management cookies
- Security and authentication cookies
- Load balancing cookies
- Accessibility cookies
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:
- Page view tracking
- User journey analysis
- Website performance monitoring
- Error tracking and debugging
Functional Cookies
These cookies enable enhanced functionality and personalization:
- Language preferences
- Region settings
- User interface customizations
- Remember login status
Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and track campaign effectiveness:
- Targeted advertising
- Social media integration
- Campaign tracking
- Conversion measurement
Third-Party Cookies
We may use third-party services that place cookies on your device. These include:
Analytics Services
- Google Analytics: To understand website usage and improve user experience
- Hotjar: For user behavior analysis and website optimization
Content Delivery Networks
- Cloudflare: For website security and performance optimization
- GSAP/CDN services: For loading animation libraries
Social Media Integration
- LinkedIn: For social sharing and professional networking features
- Twitter: For social media integration and sharing
Cookies and AI Services
For our AI-powered enterprise solutions (Ark, Devki AI, and DhanYatra), we may use cookies to:
- Maintain user sessions and authentication
- Store user preferences for AI model interactions
- Track usage patterns for model improvement (anonymized)
- Ensure secure access to enterprise features
- Enable personalized AI recommendations
Note: AI training data is anonymized and aggregated, and personal information is never used directly for model training.
Cookie Consent and Management
You have several options for managing cookies:
Browser Settings
Most browsers allow you to:
- View cookies stored on your device
- Delete existing cookies
- Block cookies from specific websites
- Block all cookies (may affect website functionality)
Opt-Out Tools
You can opt out of certain tracking cookies using:
- Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative opt-out page
- Digital Advertising Alliance opt-out page
Cookie Retention
Different types of cookies have different lifespans:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain for a set period (typically 30 days to 2 years)
- Analytics Cookies: Usually retained for 13-26 months
- Marketing Cookies: Typically retained for 30-90 days
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on our website and update the "Last updated" date. We encourage you to review this policy periodically.
Legal Basis for Cookie Processing
We process cookies based on the following legal grounds:
- Consent: For marketing and non-essential cookies
- Legitimate Interest: For analytics and performance optimization
- Contractual Necessity: For essential website functionality
- Legal Obligation: For security and compliance requirements
International Data Transfers
Some of our third-party cookie providers may transfer data outside of India. We ensure that such transfers comply with applicable data protection laws and include appropriate safeguards.
Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
For cookie-related requests, please include "Cookie Policy" in your subject line.