Terms of Service

Acceptance of Terms

By accessing and using Bright Hustle's services, including our website, Ark platform, Devki AI, and DhanYatra solutions, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.

Description of Services

Bright Hustle provides AI-powered enterprise solutions, including:

• Ark: AI platform for educational institutions (schools, colleges, and universities)
• Devki AI: Small Language Model for enterprise administrative workflows
• DhanYatra: Embedded financial services for enterprise operations

We reserve the right to modify, suspend, or discontinue any aspect of our services at any time.

User Eligibility and Account Responsibilities

To use our services, you must:

• Be at least 18 years old or have legal authority to enter into agreements
• Provide accurate and complete information
• Maintain the security of your account credentials
• Be responsible for all activities under your account
• Notify us immediately of any unauthorized use

Acceptable Use Policy

You agree not to use our services to:

• Violate any applicable laws or regulations
• Infringe on intellectual property rights
• Transmit malicious code or conduct security attacks
• Interfere with the proper functioning of our services
• Attempt to gain unauthorized access to our systems
• Use our AI models for harmful or illegal purposes
• Reverse engineer or attempt to extract our proprietary algorithms

Intellectual Property Rights

All content, features, and functionality of our services are owned by Bright Hustle and are protected by copyright, trademark, and other intellectual property laws. This includes:

• Our proprietary AI models and algorithms
• Software, code, and technical implementations
• Website content, designs, and user interfaces
• Research publications and methodologies
• Trademarks and brand elements

Data Processing and AI Training

By using our AI-powered services, you acknowledge that:

• Your data may be processed to improve our AI models
• We implement privacy-preserving techniques in our Small Language Models
• Data used for model training is anonymized and aggregated
• We follow industry best practices for AI ethics and responsible development

Service Availability and Performance

While we strive to provide reliable services, we cannot guarantee:

• Uninterrupted access to our services
• Error-free operation of AI models
• Specific performance metrics or outcomes
• Compatibility with all systems or environments

We may perform maintenance, updates, or modifications that temporarily affect service availability.

Limitation of Liability

To the maximum extent permitted by law, Bright Hustle shall not be liable for:

• Indirect, incidental, or consequential damages
• Loss of profits, data, or business opportunities
• Damages resulting from AI model decisions or recommendations
• Third-party actions or content

Our total liability shall not exceed the amount paid by you for our services in the 12 months preceding the claim.

Indemnification

You agree to indemnify and hold harmless Bright Hustle from any claims, damages, or expenses arising from:

• Your use of our services
• Violation of these Terms
• Infringement of third-party rights
• Your data or content submitted to our services

Termination

Either party may terminate these Terms at any time. Upon termination:

• Your access to our services will cease
• We may delete your account and associated data
• Provisions regarding liability and intellectual property will survive

Governing Law

These Terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Bhopal, Madhya Pradesh, India.

Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on our website. Your continued use of our services constitutes acceptance of the modified Terms.

Contact Information

If you have questions about these Terms of Service, please contact us: